IEA AWARDS & IEA Maa Sita Shakti Awards: A Complete Overview

The International Excellence Awards (IEA) is one of the fastest-growing global recognition platforms that honours individuals and organizations for extraordinary achievements.

Instituted to celebrate excellence across social, economic and corporate fields, IEA operates through two flagship verticals: IEA Awards and IEA Book of World Records.

In 2026, IEA in collaboration with Sanatani Ganga Foundation (SGF) is introducing a special tribute to womanhood — IEA & SGF Presents MAA Sita Shakti Awards — as part of the historic Sita Utsav 2026 at Ashok Vatika, Nuwara Eliya, Sri Lanka.

What is IEA Awards?

IEA Awards was created in 2020 to honour & recognise prominent organisations & personalities for their respected achievements & contribution towards social, economic & corporate fields globally. It is described as one of the biggest initiatives in the International Arena with the aim to search & recognize the future leaders globally for their outstanding performance.

The honour and recognition is done through IEA Awards & IEA Book of World Records.

The journey of IEA actually started earlier:

IEA Awards is an honour awarded by IEA in association with SAI AROGYA to recognise outstanding achievements. First Edition of NATIONAL EXCELLENCE AWARDS – AROGYA was held in the year 2016. After successful national editions, IEA moved to an INTERNATIONAL canvas in the year 2020.

IEA Book of World Records

IEA Book of Records catalogs and verifies number of world records across the world with authentic certification. It is a paramount international organization inspiring people to showcase their talents.

Under the patronage of Dr. Sandeep Singh and other dignitaries, it encourages people to break or set new records at national and international level. It also honors and lists the unique achievements of individuals and organizations.

Philosphy

All are born special and have enormous potential to showcase the world — a platform for all humans to showcase their unique and remarkable talent.

Leadership and Vision

Founder & Entrepreneur: Dr. Sandeep Singh — a multiple National & International Record & Award holder from India Book of Records, Asia Book of Records, Guinness Book of World Records. He is founder of INTERNATIONAL EXCELLENCE AWARDS & IEA BOOK OF WORLD RECORDS, Diabetic Free India Movement, Sai Arogya Charitable Trust and other initiatives.

Key Personnel also includes Prof. Sir Bashiru Aremu, UNESCO Laureate and Vice Chancellor, and Dr. Rajat Sharma, National Strategic Advisor for UPEACE by UN.

Aim & Objectives

To recognize the outstanding contribution made by enterprises and individuals for overall betterment of society and to encourage enterprises and leaders to achieve higher goals of excellence.

Award Categories

IEA has expanded from its initial focus on the Health Industry to a wide range of verticals:
Core Verticals:

  1. Health / Arogya, Education, Life Style, Real Estate, Gems & Jewellery, Foods & Beverages, Hotels & Resorts, Travel & Tourism
  2. Best Doctor of the year, Best Hospital, Best Wellness Center, Best Yoga Center, Best NGO Award, Best Naturecure Center, Organisation of the Year

An award can be entered into multiple industries and sub-categories.

Past recipients have included doctors, teachers, Vastu consultants, hospitality leaders, and social innovators, felicitated by Chairman Dr. Sandeep Singh in presence of dignitaries like Fashion Designer Archana Kochhar and ACP Ashoksingh Chauhan

IEA & SGF Presents MAA Sita Shakti Awards

The IEA & SGF Presents MAA Sita Shakti Awards is a special edition award launched under Sita Utsav 2026, a divine celebration of devotion, culture and heritage.

Theme of Sita Utsav 2026

A Divine Celebration of Devotion, Culture & Heritage – Honouring Maa Sita | Strengthening Shared Traditions | Connecting India – Nepal – Sri Lanka

Venue & Date

17 – 19 December 2026 at Ashok Vatika, Nuwara Eliya, Sri Lanka – the sacred site believed to be where Maa Sita was held captive. According to reports, Ashok Vatika is located in the vicinity of Seetha Eliya, close to Nuwara Eliya. The Hakgala Botanical Garden and Sita Amman Temple are linked to this legend.

What the Award Recognises

Honouring individuals and organisations for their contribution towards women empowerment, culture, and social impact.
Inspired by Maa Sita’s ideals of courage, dignity, sacrifice and resilience, the award aims to celebrate Shakti in its modern form — women leaders, social reformers, cultural custodians, NGOs, and institutions who are driving change.

This edition is presented jointly by IEA Book of World Records and Sanatani Ganga Foundation, whose tagline is Preserving Heritage, Protecting Ganga and Prakriti evam Sabhyataon ke Rakshak. The collaboration brings together global recognition (IEA) and cultural preservation (SGF).

Why it Matters

While IEA traditionally honoured achievements in health, business and social sectors, the Maa Sita Shakti Awards connects those achievements to a civilizational narrative. It places women empowerment within the context of Sanatana heritage, making it especially significant for the Indian diaspora and for India-Nepal-Sri Lanka cultural ties being celebrated during Sita Utsav.

Who Can Be Nominated?

Based on IEA’s existing structure, categories for Maa Sita Shakti Awards include:

  1. Organizations supporting women in rural/tribal sectors
  2. Independent and Successful Women in their Respective Fields
  3. Institutions educating and arts promoting Maa Sita’s values
  4. Final nomination guidelines will be released by IEA & SGF on their official portal iearecords.com.

Conclusion

From honoring doctors and entrepreneurs to cataloguing world records, IEA has built a platform where ordinary talent gets global recognition. With IEA & SGF Presents MAA Sita Shakti Awards at Sita Utsav 2026, IEA is now expanding its mission — celebrating not just achievement, but the timeless Shakti that Maa Sita represents.

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